Vantage Hospitality Group's partners had a vision to develop a different hotel brand affiliation model - one that offered a better Return on Investment and more world-class services and resources, and put the decision-making power in the hands of its hotel owners. In 1999, this vision became reality with the launch of Americas Best Value Inn.
Vantage's innovative Freestyle Brand Affiliation model allows our members the opportunity to be "In Business for Themselves, Not by Themselves." This concept has revolutionized the hospitality industry, as the award-winning Americas Best Value Inn brand has broken all growth records by expanding from two to 1,000 hotels in 12 years. The Lexington Collection was added in 2007, premiering as the only membership brand in the midscale through upscale lodging segments. Hotel owners worldwide have embraced the Freestyle concept and Vantage's brands, with rapid expansion also taking place in Canada, China, and the Middle East.
Today, Vantage Hospitality Group is the 10th largest hotel company worldwide with over 1,000 hotels in just 11 years and has grown to include a broad spectrum of hospitality-related ventures. And the original Vantage partners are still overseeing their respective divisions, offering members stability and cohesiveness that have served as a foundation for their brands' growth.
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13 December 2011
Vantage Adds Pricing Empowerment Programs for Member Hotels (by Glenn Haussman, Hotel Interactive) |
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07 December 2011
Vantage Hospitality Adopts Sabre CRS, Sets Growth Goals at Annual Conference (by Stephanie Ricca, Hotel Management) |
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01 December 2011
2011 Innovator: Peter Frantz, Marketing Director, Vantage Hospitality Group (by Len Vermillion, Lodging Magazine) |